How To Enhance Your Business Image
It’s science: customers respond better to a consistent set of images and messages from a company. The reason is that they become comfortable with it and begin to associate it with quality. They know what to expect.
On a larger level you must get all of your company images and messages to match. A strong consistent message to your customers will strengthen your brand awareness and your customer’s level of comfort with your company, using your services and ultimately this will only increase your profits (of course considering that you provide some level of quality in the services or goods that you provide).
Phone System – A great way to help enhance your business image is with a strong and professional phone menu. Another benefit of this is the added efficiency that it will create within your organization. The phone system can route calls to their appropriate extension and provide answers to commonly asked questions like hours of operation and address. A VoIP telephone system will be the easiest and most efficient way to roll something like this out quickly and with little or no cost. SoundCurve Business VoIP offers this service for free when you sign up as a customer. They also provide professionally recorded and mixed hold music that can add to your business.
Consistency – You really want consistency with the images and sounds associated to your business. Many companies do it with visual imagery but also with jingles on the radio. If you focus on this consistency your business will ultimately benefit. Your customers will be come more and more familiar with you and come to associate your brand and your product with quality.
How To Stand Out
If you really want to stand out you need to do a few simple things: Provide a better Service or Product and Have an unmistakable brand. There are other options of course for standing out, you can perform media stunts and get yourself attention but that really only lasts for so long.
Check out some of these resources: